- The Story
Industry:Â Life Sciences Enterprise
A global life sciences company faced fragmented HCP engagement across multiple brands, inconsistent content distribution, and limited visibility into field representative activities and outcomes.
Solution: Integrated deployment of Aeterna’s SwipeMD platform combined with Operational Intelligence services for unified commercial operations.
Results:
47% operational cost reduction through automated workflows
89% increase in net revenue from improved engagement efficiency
Seamless data integration across all commercial touchpoints
Enhanced decision-making through real-time analytics and insights
The integrated approach transformed disconnected processes into a cohesive, data-driven commercial engine.
* We take our clients’ confidentiality seriously. While we’ve omitted their names, the results are real.
